Increase your web presence with Search Engine Optimization
Search Engine Optimization, or SEO, increases the visibility of your business’ website by improving its ranking in Google and Bing’s unpaid, organic search results. It is crucial that potential clients can easily find your website through organic searches. The more your website appears in Google and Bing search results, the more visitors your website is likely to receive. These new visitors have the potential to become new clients, thereby expanding your customer base. Auxilia includes search engine optimization or SEO as part of its online lead generation strategy for businesses.
Auxilia’s process of enhancing your site with Search Engine Optimization
We begin the process either through a fresh custom WordPress website design or by sprucing up and cleaning up an existing site. Specifically, we build into the architecture of the site the technical variables used by search engines to verify a page’s content. Also, Auxilia seeks to be compliant with Schema.org, as both Bing and Google rely on data received from a webpage that has this information. The search engines then rank the page accordingly. If this information is missing then regardless of your keywords, the page won’t rank high. This is information that we review with each client during a consultation.
Auxilia continues the SEO process by working closely with your business to understand your mission and target market. We use this information to systematically develop keywords for your website and embed them carefully and strategically into your site. This includes embedding the keywords into your HTML, file structure, permalink structure, and more. Once the keywords have been embed into the pages of your site, we then track the progress of your site in the organic searches. Additionally, we continually produce more keyworded content for your business in the form of new blog posts and gallery or project posts for your website. This process increases the number of optimized keywords on your website through dynamic content.
Search engines give weight when other sites reference your site, especially when your site is referenced using a keyword. Part of the process includes using good link building processes to help your site develop quality backlinks. This improves your site’s search engine ranking and generates more web traffic and, ultimately, a larger pool of potential customers.
Google Analytics and Google Search Console.
Finally, we monitor Google Analytics for user behavior once on the site. We want to know who is visiting your site, and when, and on what type of device. How long do they stay on your site and what pages are popular. This is critical to understanding user experience and helping you generate quality leads from your site. It isn’t helpful if someone comes to your site and then leaves due to a bad user experience. Furthermore, we also monitor Google Search Console to see if any errors are detected on the site. This is a helpful tool for understanding how search engines see your site, and it will give you objective measurements as to the health of your site from an SEO perspective.
But what about marrying SEO to PPC?
While Search Engine Optimization is a good strategy for lead generation, Auxilia prefers to partner this strategy with Pay Per Click campaigns. Another way to improve your website’s ranking in Google searches is via Pay Per Click (PPC) advertising campaigns. Learn more about how Pay Per Click campaigns can help your business with lead generation.